By DAVID BERTOLA
dbertola@bizjournals.com | 716-541-1621

Quick. In what year was the movie "No Country for Old Men" released?

If you answered 2007, you could have won $25. If you answered correctly on a weekend, make it $50.

That's the idea behind Textivia, a company founded by David and Raymond Christopher. The brothers, who for eight years have run Ray's Collision on Willow Road in Dunkirk, created Textivia to run a daily mobile text contest.

People who play get a text message with a trivia question every day. Those who respond correctly are entered into a drawing for a gift card or cash prize.

The brothers got the idea for the game while walking through a mall one day.

"Everyone is on a cell phone, and everyone is texting," Raymond said.

In addition to that, they said they had grown increasingly peeved over the years with the lack of activity generated from newspaper and phone book ads for the collision shop, which has been around for 30 years and is named for their father, Raymond Christopher Sr.

Advertising fees would go up, but they said they felt they were getting less in return.

"We learned from those who were selling to us nonstop," Raymond said.

There is no fee to play the game and the Christophers encourage the question to be forwarded to others. About 95 percent of their texts get opened. Winners also are notified by text.

David said that it seems the tougher a question is, the more responses they get.

The Christophers' office is at the Fredonia State College Technology Incubator. In a gleaming first-floor conference room there, David showed his cell phone, which displays a $50 coupon to the Clarion hotel up the road.

While the game is in full swing with cash and other prizes in 19 states, offering coupons is the next step.

The company is looking to work with a dozen or so companies to provide daily deals that, like the questions, can be forwarded to others.

So far, Textivia reaches the most people through Facebook. And while the company is known as Textivia to those who play the game, it approaches companies to provide coupons as Mobile Marketing Rewards.

The brothers plan to work full time at Textivia and will make a clean break from the collision shop by Sept. 15.

Speaking of Sept. 15 ...

Quick. Which "No Country For Old Men" actor celebrates a birthday on that day?

That would be Tommy Lee Jones.